Track Clicks and Conversions From MailChimp E-mail Campaigns

If you use MailChimp to send e-mails, Improvely can automatically track the clicks on links in your mails all the way to the signups or purchases on your website.

First, make sure you have enabled Google Analytics URL compatibility in your Improvely Project Settings —

Second, enable the Add Google Analytics Tracking To All URLs setting in the Setup page of MailChimp’s Campaign Builder —

Clicks and conversions from your e-mail campaign will immediately show up in your Ad Traffic Report as they happen.

You don’t have to build your own tracking links for each e-mail, this integration is automatic for any webpages you’ve added the Improvely tracking code to.