Improvely is Google Certified

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Starting in August 2023, Google is updating its policy relating to the use of third-party click trackers. Only Google Certified click trackers may be used by advertisers that have not added click tracking before, and in the future this policy may apply to all advertisers.

We’re pleased to share that Improvely is a Google Certified click tracker, so you can continue using Improvely to track clicks and conversions from your Google ads. No changes are required for new or existing advertisers.

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