Choosing a Conversion Counting Setting

Improvely can track many conversion events on your website, such as:

• Signing up for a newsletter
• Filling out a contact form
• Adding an item to a shopping cart
• Completing a purchase

These events are tracked and sent to Improvely when the visitor on your website loads a webpage to which you’ve added the Improvely Conversion Code. If someone loads one of these tracked webpages multiple times, either by completing the activity multiple times or by reloading the webpage, multiple conversions will be sent to Improvely.

Your Conversion Counting setting determines how Improvely will record, or not record, multiple conversions generated by the same person for the same conversion goal.

The Conversion Counting setting can be found in the Conversion Settings tab of your project’s settings page.

You may choose from the following two options for this setting:

• Count All Conversions: If this setting is selected, every conversion sent to Improvely will be recorded and appear in your reports. If you track visitors reaching a “Thank You For Your Purchase” page, enable this setting, and the same person makes a purchase on your website on two separate occasions, this will generate two conversions. Both conversions will be recorded and appear in your reports.

• Count One Conversion Per Goal: If this setting is selected, Improvely will record at most one conversion from each person for each of your conversion goals. If the same person makes a purchase on your website on two separate occasions, only the first occasion will result in a conversion being recorded.

  If the same person both subscribes to a newsletter on your website, and makes two purchases on your website, this will result in two conversions being recorded: one for the newsletter signup goal, and one for the purchase goal.

More from this category

• Using the Website Code
• Using the Conversion Code
• Using the Visitor Labeling Code
• White-Label Settings
• Reset Project Data
• Delete a Project
• Choosing Your Project Settings
• Using the Duplicate Conversion Filter
• Setting Up Click Fraud Alerts
• Choosing a Conversion Attribution Model
• Excluding IP Addresses From Tracking